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Thursday, July 23, 2009

PIK n MOVE

Recession has hit salaries, expenditure and also has affected the spending capacity of an individual or a family. Be it an Auto Industry or an Education Industry, recession has effected all. But one industry, which is least affected is the food industry.
As the average restaurant meal costs almost three times more than a home-cooked meal it was expected that in times of financial concern the public may shy away from restaurants. An economic slowdown or even a dreaded recession, however, is not usually as damaging to restaurants as one might think.
But the figures of restaurant visitors indicate that during a recession the number of restaurant visitors can still increase; indicating that convenience, the enjoyment of a good night out and higher quality food may override the hip-pocket-nerve.
Though, there has been a plethora of changes happening all around, but one thing which has proudly remained constant is the city’s quality of life and quality of food. The eating trends and habits among the people living in the tri city have always remained high, thus opening a wider option for the expansion of the food industry.
One such restaurant, which is not only a unique place but is also a junction that has gained a lot of popularity among its customers over the years. PIK-N-MOVE in Sector 8 was established in 1978 with a single minded objective of delivering the unsurpassed quality of exotic cuisine to its patrons.
31 years have gone since then and the quality not in piecemeal, but all across has remained stable, the way it was, when the restaurant began its services. Be it the fresh chicken or preparing its own home-grounded fresh spices, hygienic food and services are the top most priority of Mr.Sibia, the owner of Pik n Move.
They have the quality, the taste, which is second to none and truly belongs to the region; one does not need to wonder much as to why their customers have been coming to Pik n Move for over 30 years.
Though, the initial concept was to serve just the starters such as soups and snacks, but now Pik n Move has everything that one wish to choose from over 40 main dishes, starting from the so popular spicy Tandoori Chicken, to the soft and succulent Malai Chicken Tikka, the luscious Chicken Keema Nan and the quintessential Butter Chicken.
The mini meals are most preferred by the customers, which includes Butter Chicken/ Masala Chicken/ Chilli Chicken with naan for Rs 95. There is no particular speciality with the Pik n Move, as the customers are in habit so taste all that the restaurant has. The popular Chicken Keema Mushrooms (Rs-150), Chicken Seekh Kabab Gravy ( Rs 170), Chicken Kathi Kabab ( Rs 90), the chicken Tikka Tandoori ( Rs 150) and the Malai Chicken Tikka Tandoori ( Rs 150 ) are some of the hot picks of their customers.
Pik n Move is probably the only restaurant in the city that serves only chicken based non-vegetarian delights. “This is primarily to drive home the point of quality and when we say chicken, we mean chicken. Not like a lot others which take short cuts to profits at their patrons’ behest and serve mutton disguised as chicken”, says Sabia.
Be it the Amritsari naan or the favourite Chicken Naan with gravy, Pik n Move has a whole lot of exotic dishes to serve.
The Pik n Move has not only gathered the loyalty of their customers, but has maintained the standards. They have customers all over the tri city, which even includes Zirakpur, Kharar and surroundings.

“We, along with the city beautiful has come a long way together and the grace of our patrons’ the journey continues. It is the same trust and belief of giving the best, all the time, all year round”, adds Sibia.
So next time you are in town and wish to try some exotic non vegetarian dishes, pay a visit and your taste buds shall be treated to the finest culinary experience the city has to offer at Pik n Move.

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