A journey through words ...

Friday, June 12, 2009

High end, 150 DTS-i and 180-DTS-i hits city roads

Bajaj Pulsars are machines that have reached more of a national iconic status in India, having surged ahead of the average two-wheeler.
The pulsar officially sealed the fate of Bajaj as a competent bike manufacturer which does more than just cater to the two-wheeler transportation needs of the people – with the highly spirited bikes plastering broad smiles on the faces of their owners. As soon as the bike was launched, Pulsar manufacturing factories went into overdrive with production. To date, Pulsars with their twin-spark plug-equipped engine provide fuel economy figures that satisfy the daily commuting bill, as well as levels of performance that quench the thirst of Indian motorcycle enthusiasts. Though the number of on road Pulsar 150’s is significantly more than its bigger brother the 180, the 180 DTS-i has always been an important Pulsar. Being part of a line-up that consists of the 200 DTS-i and flagship 220 DTS-Fi, the 150 DTS-I and the 180-DTS-I is an attractively priced Pulsar that Bajaj hopes you will turn to when you’re bored of the previous brands that the company manufactures. And the 150 DTS-i and the 180DTS-i has just taken its game a few steps forward. On laying eyes on the trendy looking new Pulsar 150 DTS-i and 180 DTS-i, you could mistake this new face for the older 200, as these sporty bike has a raft of features from its bigger sibling, including its mini-tank extensions, beefy front forks, split seat and grab bar as well as a nicer-looking exposed O’ring sealed drive chain. What’s more is that the new Pulsar also features sporty clip-on bars as first found on only the 220. The new Pulsar sports smarter raised letter decals and a tank-protecting pad atop the fuel tank. Other eye catching features on the new bike are the illuminated, contact-less switches, as is its four-stroke, single-cylinder, air-cooled, 178.6cc power plant. Despite the new bike putting on a few extra kilos, the engine takes a marginally higher step-up developing 17.02bhp at 8500rpm and provides virtually identical performance to the outgoing model. The new Pulsar models uses a 1-down, 4-up shift pattern for its relatively smoother five-speed gearbox, and shifts via a light action toe shift lever as before.

On the launch, Manjeet Singh, the Regional Manager said, “These sporty bikes have more power and style and are an all generation bike”.

The Price Tag:
150 DTS-i – Rs 60000 to 61,000
158 DTS-i – Rs 64,000 to 65,000

Specifications:
158 DTS-i
More Power with a maximum of 17.02 Ps @ 8500 rpm.
5 speed toe gear shifter
A 12V DC system for quicker engine start ups
A thicker 37 mm front fork and tubeless tyres for a superior ride

After A-Star, it;s Maruti RITZ

After the recently launched A-Star, Maruti Suzuki India Limited unveiled the much awaited, Maruti Ritz.
Overview
Maruti Ritz, an already well known brand know as Splash in the European markets. The name was changed because of registration problem as Splash has been already registered by some other manufacturer.
Ritz, which is available in both diesel and petrol engine is another new model for the Maruti Suzuki after the launch of Swift, Grand Vitara ,SX4 and A Star. Based on an all-new platform, the production version has some hints of the Swift and SX4, interspersed with a C-pillar design that harks back to the concept.
Design
Unlike traditional hatchbacks, the rear end has allowed for a thicker C-pillar and made provision for a smaller quarter glass that is not very different from the Swift. With an overall width of 1.68 metres, the Ritz is 8cm wider than the Wagon R+. Smartly shaped headlights give it a friendly appearance, and they combine with a trapezoidal grille to form a “face” that reflects the new Suzuki family identity.
The Ritz is streamlined rather than boxy, but it is uncompromised in terms of interior roominess, functionality, and configurability. Its profile displays a gently rising nose, A-pillars that blend into the roof and a roofline that gently slopes toward the back, culminating in an almost vertical tailgate. Short overhangs create a compact and neat appearance.
The tailgate has an inward obtuse angle to it, something seen more often on French hatchbacks. On the inside, the Ritz continues the raid on Suzuki's parts bin with the steering wheel, gear knob, door handles, indicator switches, etc first seen on the Swift/SX4. Though, that is where the raid ends.
Engine Options
The Ritz is launched with two engine options - petrol and one diesel. The petrol one has 1197cc, 4 Cylinders, K12M engine which generates 85 Bhp at 5500 rpm and maximum torque of 117 Nm at 4200 rpm.
The common-rail diesel is 1248cc engine which develops maximum power of 75 bhp. All these engines will be mated to a 5-speed gearbox.
The gear lever is mounted high up and the driving seat is, like the steering wheel, adjustable for height. It controls an electric power steering system with about the right amount of weight but no true feel of the road. Its suspension is quite firm, in an effort to keep it agile despite the height, so it feels accurate enough in corners.
Interiors
Discussing the features RS Kalsi, Chief General Manager (Sales ) said ,” For a small car the Ritz has a lot of room, with headroom especially good. The rear seat is set higher than the front seats so all occupants get a good view out, and all seats are comfortable enough. It's a proper four-seater, and big enough for five at a squeeze. There's plenty of storage space including a flip-lid box on top of the dashboard, a fair glove box and a tray ahead of the front passenger, but non-slip surfaces would make them more usable.
The boot looks small, especially front-to-rear, but there's a big compartment hidden under the false floor with the space saver spare wheel hidden in another layer below that. The rear seats fold down in one movement per side; the cushion cranking forward to make space for the descending backrest. The new flexible compact car combines the sportiness of Suzuki's successful model Swift with the technologies and immense know-how of the Japanese world market leader in the mini car segment.
Coloured surfaces for the dashboard create a youthful, casual look in the area of the passenger airbag and the upper part of the instrument cluster. Together with high-quality materials and a metallic-silver border on the centre console, they treat occupants to a pleasingly fresh ambience. The cockpit reflects a “less is more” approach, forming a stylish, functional space without superfluous flourishes or gimmicks. A large speedometer positioned centrally behind the steering wheel is easy to read.
A digital liquid crystal display (LCD) is positioned in the lower half of the speedometer and gives the driver additional information. In certain grades, a tachometer is separately mounted on the dashboard. The number of buttons is minimal, allowing for fewer distractions and thus raising safety. The shift lever is ergonomically shaped and is positioned relatively high in the centre console to minimise its distance from the steering wheel and permit extra storage space.
Variants & Price
The Ritz is not the successor of any specific former Suzuki model, but a brand-new concept to satisfy the needs of customers in terms of roominess, compactness, modern design, aerodynamics, quality, driveability, performance and environmental friendliness.
Ritz is available in a choice of 8 fresh colours, eight of which have a metallic finish.The Ritz is aimed mainly at urban, practical people with modern lifestyles, and it reflects the ideals of the second phase of Suzuki’s world strategy - a phase in which Suzuki is focusing not just on sportiness but also on the needs of families.
Couples and young families in the market for compact cars want a sporty, fresh design coupled with practical attributes such as roominess, flexibility and economy.
Now, Let's see how Maruti manages to sell 7 hatchbacks - 800, Alto, Zen Estilo, Wagon R, Swift, recently launched A-Star and Ritz - all in same showroom.

Price: The introductory prices of the Maruti Ritz in Chandigarh are:
LXi Petrol Rs 3, 93, 233
VXi Petrol Rs 4, 23,624
ZXi Petrol Rs 4, 85877

LDi Diesel Rs 4, 68258
VDi Diesel Rs 5, 02347

Audi Q5 Hits Indian Roads

With the success of its various models in India, Audi launched its latest model Audi Q5 in India. The Audi Q5 is a Crossover Utility Vehicle that hit the Indian roads in the first week of June 2009.

Unveiled at the 2008 Beijing Auto Show, the Audi Q5 is expected to be globally launched by the year end. The Audi Q5 has sporty looks as it is just 1.65 meters (5.41 feet) tall. Additionally, it is 4.63 meters (15.19 feet) long and 1.88 meters (6.17 feet) wide. With a low drag coefficient of 0.33, it lays down another benchmark in its class.
Audi intends to take the competition to a new level by competing head on with these two rivals. The Audi Q5 is a direct competitor of the BMW X3 in India. Expected to be cheaper by a few lakhs to compete with this model, it is expected to draw away customers from luxury saloons like the Mercedes E-Class and the BMW 5-Series.Audi Q5 was launched on June 4th in Mumbai, Maharashtra and the base model will be priced at Rs. 37.5 lakh. The top end model will cost up to Rs. 45 lakh that will come loaded with extra options. The car features extra styling at the rear, taking cues from the Audi Q7, which has emerged as a popular option with buyers and designers. Audi expects big volume orders from emerging markets such as China, India, and Russia. Deliveries will initiate in Europe and will initially ship as Completely Built Units (CBU's), though the company could begin assembling the Audi Q5 in the country later.The Audi Q5 is expected to have three engine options for its European debut – 170 BHP 2.0L turbo diesel, and a top of the range 240 BHP 3.0 turbo diesel. Of these engines, the Audi Q5 destined for India will feature the 2.0 turbo petrol and 3.0 turbo diesel engines. These will be mated to a seven speed dual clutch gearbox. Audi has committed an investment of 30 million Euros in India till 2015.The Audi Q5 for India will be a 5 seater, targeting a customer segment lower than that for the Audi Q7. According to company officials, Audi Q5 is slightly different from the international version as it is designed in view of the present infrastructure in India. Like other Audi models, the Q5 focuses more on emotion than rationality. The present Audi Q5 reflects the style, luxuriance, and sportiness of the Q5 series. Presently, the company will launch only 2 models of the Q5 in the country, which will be exported as CBUs from the company's Ingolstadt manufacturing facility. The company has plans to launch the Audi Q5 globally by the end of the present year.

Chail, a prefect destination

Chail is a prefect destination for those, who wish to take a break from a hectic day to day routine and the traffic within a city one residing in.
A drive to Chail is scenic, winding around the gorgeous valleys of Kandaghat, past forests thick with foliage and fruit laden orchards. Along the entire journey, you are aware that Chail stands apart from other Himachal hill stations in its majesty and location. When you finally reach Chail, you are rewarded with a spectacular view of the Himalayas. The twinkling lights of Shimla and Kasauli are clearly visible and Chail overlooks the Satluj Valley. Chail lies at a height of 2,250 metres above the sea level and serves as a perfect destination for honeymooners

History:
Chail was the summer capital of Maharaja Bhupinder Singh of Patiala. In 1891, Maharaja Bhupinder Singh of Patiala incurred the wrath of Lord Kitchener and was sent to exile. He was banned to enter into the summer capital of the British Raj, Shimla. Thus, to avenge the dishonour Maharaja Bhupinder Singh decided to build a better summer capital. The little village of Chail is perfect and is well surrounded by magnificent deodar forests. The architecturally magnificent palace of Maharaja is now used as a tourist hotel.
How to reach:Nestled amidst the lush green mountain ranges of Himachal Pradesh, Chail is one of the preferred destinations amidst for the usual tourists and also for the honeymooners. The reason for this mainly comprises of the romantic ambience offered by the natural beauty and salubrious weather of the hill resort. On top of that, even reaching the place presents no problem at all, mainly because of the fact that Chail is well connected with all the major cities of India. The road distance of Chail from Chandigarh is 115 kms. In the following lines, we will tell you more about ‘how to reach Chail’.
Getting there: Chail is 115 km from Chandigarh , via Kalka.The drive to Chail from Shimla is 43 km via Kufri and 61 km via Kandaghat. The toy train from Kalka to Kandaghat takes 5 hours and chugs through picturesque hills and tunnels. There are buses and tourist taxis to Chail from Chandigarh, Kalka, Shimla and Kandaghat.

By AirLocated at the distance of 45 kilometer from Chail, Jubbarhati Airport of Shimla becomes the nearest airport from the city. From there, one can find frequent flights to Delhi and Chandigarh. The next nearest airport from Chail is that of Chandigarh, from where one can opt for either taxis or regular buses for traveling to Chail. By RailKalka, located at the distance of 86 kilometers, forms the nearest railhead to reach Chail. It is well connected with almost all the key cities of India. Another option left with travelers is the next-nearest Chandigarh railway station, which has regular trains from the rest of the country. From Chandigarh, one can easily find taxis as well as buses for Chail. By Road Kandaghat, located at the distance of 29 kilometer from Chail, is the nearest road link from Chail. There are not direct buses from Chandigarh for reaching the hill station. However, you can take a bus till Kandaghat and from there, hire a local taxi. Another option is Shimla, get down at Shimla and from Shimla, take a regular bus or a taxi for Chail.

Weather of Chail:Chail has a natural air conditioned weather and the tourist find this place to be suitable to visit all throughout the year. Even during the summer the temperature doesn't rise to much, the autumn in all its colours is really fascinating. During autumn the fields and the forests are covered with a cloak of russet and gold, in winter it is nothing less than a paradise. The weather conditions are so perfect that even in the winter when there is snow fall there is an unusual featured warmth present avoiding the inconvenience of the people.
Best time: Chail is beautiful in summer when the days are warm and the nights cool. The best time to come here is from April to early July and again from September to November when the monsoons are done. The winters are cold and see snow. Carry light woollens and cotton outfits for summer and heavy woollens and snow protection for winter.

Places to visit:
Chail SanctuaryChail is a hill station visited by many tourists. The Deodar and Oak forests with grasslands around the township are the abode of wildlife. Chail sanctuary was notified on 21st March 1976 near Chail Town in District Shimla and covers an area of 10,854.36 hectares. Palace HotelThe little 'hill station' of Chail came into being when Bhupinder Singh, Maharaja of Patiala was banished from Shimla, the 'summer capital' of British India, after a dalliance with the Commander-in-Chief's daughter in the late 19th century. Accommodation: The brightest star on the Chail horizon is the luxurious Chail Palace Hotel maintained by HPTDC. Tariffs range from Rs 1500 for a regular double room to Rs 6000 for the Maharaja suite. There are other moderate and budget hotels, motels and tourist lodges as well as deluxe Swiss tents and camps. Its best to book in advance during season.
Cricket GroundSurrounded by gigantic deodar and well maintained Chail Cricket ground is the highest cricket ground in the world. Built in 1893, this cricket pitch located at the height of 2,144m is also used as polo ground. Maharaja's PalaceThe magnificent Rajgarh palace, with elaborate furnishings, built in 1891. With comfortable log huts and cottages, dense forests and serene walks, sprawling lawns, a childrens park, a `lovers hill', and sports facilities, Chail is a resort in the real sense of the term. Sidh Baba Ka MandirMaharaja Bhupinder Singh had originally intended this to be the site of his palace, and had even started building it, but as is believed, a 'sidh', saintly person appeared in the Maharaja's dream, and declared that this was the place where he had meditated. Consequently, Bhupinder Singh shifted his venue and built a temple on the spot.
Wildlife:
The Chail Sanctuary has "Choral", "Kakkar, "Sambhar" (Deer variety), red jungle fowl and "Khalij" and "Cheer" pheasants. Machan-like sighting posts have been built near a place called blossom and at Khariun. The deodar and oak forests and grasslands around the town are part of the sanctuary. One can see sambhar, ghoral and cheer pheasants at Blossom and Jhaja - where there are pheasant breeding centers. Barking deer and khalij pheasant are often spotted at dusk and dawn in the sanctuary. Treks from Chail to Gaura and Chail to Jhaja are popular.

Nearby places:
KufriA long and enjoyable drive through lush forests and quaint villages takes one to the small but thoroughly popular hill station of Kufri. Its main attractions are the Nature Park, and the exciting trek that leads to the divine Mahasu peak.SadhupulHalfway between Kandaghat and Chail is the tiny village of Sadhupul, and the bridge over the Ashwani stream, a popular picnic - spot.
Where to Stay:
Chail has some good stay options for the visitors. Accommodation options vary in Chail from luxurious hotels such as HPTDC's Palace Hotel to budget hotels, cottages and tourist lodges, which are available at reasonable prices.

Jungle Livinn, Chail
Address V & P.O. JanedghatShimla Hills,Chail – Kufri RoadChail12 luxury Swiss tents with all modern amenities including an attached tiled bathroom with 24 hours hot and cold shower. Every cottage has it’s own unique view of the valley, natural light from dawn to dusk, wooden ceiling.

Boparai Camping Site, Chail, Himachal Pradesh Chail
Chail Palace:
Built in 1891, the Maharaja's palace is set in approximately 75 acres and has a truly regal setting with spectacular views. A wide variety of cottages, suites and rooms with different tariffs can accommodate every visitor who wishes to savor this majestic hill station.
ADDRESS: The Palace, Chail Distt. Solan (H.P.)-173217. Tel: (01792) - 248141, 248143 Fax: (01792) - 248140.Email: palace@hptdc.in

Facilities:
The suites, rooms and cottages are sumptuously furnished with ornate and antique furniture and wall to wall carpeting with fire place. The bathrooms are luxurious with bath tubs provided. There is a provision of Satellite Television.
Firewood or room heaters provided. Gift shop, Parking within premises, Taxi on demand. Doctor on call, Safe deposit facility, Bar and Restaurant serving Indian, Chinese, Continental and Himachali cuisine, Conference facility for 70 person, Children's Park, Billiards, Lawn Tennis.

Maya’s Hospitality

Hotel ‘Maya Palace’ in Chandigarh is a home of lavish life style and modern comforts that a traveler desires while staying away from home. The hotel features all the essential services and amenities. It is one of the preferred Tourist Class Hotels in Chandigarh offering a unique blend of traditional touch and contemporary pleasures. The Maya Palace is proudly known for its excellence to serve the people since years now. A three star hotel, categorized into heritage, luxury and economy group.
“The Maya Palace is one of the most well known among the people for its class and hospitality, which offer comfortable accommodation, and state of the art dining and business facilities”, opines Prem Rana, manager operations.
Hotel Maya Palace proffers not only an unforgettable stay at the heart of the city beautiful, but also offers quality food to its customers.
Maya Palace offers a choice of dining option extends to a Lounge bar, Nibbles- coffee shop, Mirchi Kum- a fine dinning restaurant, serving global cuisine. Also in the list is Senator- a banquet cum conference hall for organizing and hosting successful meetings and banquets.
Maya Palace has accommodation of 26 rooms.
Mirchi Kum: This tastefully decorated Multi-Cuisine offers Muglai, Chinese and Continental Cuisines with a central courtyard that serves a vast selection of dishes from around the globe. Also enjoy a live three piece bands in the evenings to make your dinners an occasion to cherish. Mirchi Kum has a capacity of over a hundred guests.

Nibbles: A hip hap coffee shop serving snacks and quick bites till late hours in the evening. An ideal place for a chat over a cup of coffee along with a sizzling sandwich.

The Lounge Bar: A contemporary concept of wining, with an informal seating arrangement and bright funky interiors. The hotel had a general bar earlier, but due to competition; they have to be the trend-setters and thus started with the lounge bar.
The lounge bar has sofas with steel bottoms and glass tables set in a blue and sunshine yellow bar. The bar has laser lights spread all over the false ceiling, which give a hide-and-see effect to the room. A plasma TV and a DJ system belt out latest tunes in English, Latino and Arabic.
A wide range of beverages are on offering along with a wide variety of alcoholic and non alcoholic beverages served with a certain panache and style.

Senator: A perfect place to solemnize your very special events and business meets alike, which has a proud tradition of organizing and hosting successful meetings and banquets. The conference cum banquet hall at the hotel is well equipped and ideal for any sort of gatherings. Necessary technical assistance like public address system, data port, and projectors are available.

Rooms
Hotel Maya Palace is centrally air-conditioned, with a total of 26 rooms. Hotel and value added room rates tariff with well appointed, air-conditioned Super Deluxe rooms category refurbished recently with a designer’s touch, having most modern amenities like wireless high speed internet access, cable color television (24 hours international channels), private bath and shower, telephone-dialing facility, working desk, refrigerated mini bar and more.

Cherish a moment with Maya Palace

City becoming a hub for fashion industry

With a growing number of people becoming fashion conscious these days, Chandigarh is carving out a niche for itself in the world of fashion. It is all set to become country’s new fashion hub, as being a home to several fashion institutes in Punjab, the satellite city offers a valuable platform for all budding designers in showcasing their creative work.
With the state-of-the-art Fashion Technology Park coming up in Mohali, the township along with Chandigarh is all poised to become India’s new fashion hub, a venture that will develop this region as the Indian fashion mart.
India has a rich ancient fashion conscious culture. We must take a cue from these ancient concepts to prepare clothes and other products for the international market for export purposes. The upcoming park would not only attract domestic dealers but also foreign investors. It would also generate direct and indirect employment for the educated youth of Punjab, besides the village artisans and rural women folk.
The tri city is fast emerging as a hub of creative talent and creative skills of the younger generation. Earlier while the Punjabi customers used to go to Delhi and Mumbai for designer outfits, now it is all available closer home. Many Bollywood stars and some of India’s top fashion models recently are now turning their eyes towards the tri city. An annual design collection show that was held in the last week of May, saw a plethora of a range of designs by student designers from the Fashion design as well as the knitwear design and technology programme. Technology seems to be getting the best of fashion. Over the years, our textiles and clothing traders have gained substantial knowledge and expertise about sourcing products. They are able to cater for the preferences of a diverse customer base. They have developed global supply chains which respond promptly to world fashion trends and seasonal demands as well as the ability to deliver quality products with a short lead time.
While major retailers are putting more emphasis on branding and design to differentiate and upgrade the image of their products, our garment industry has been diversifying into services complementary to manufacture.
From boutique fashion to abstract designs and innovative surface ornamentations, the city best at display for the domestic and international market.
Fashion is not just about models sashaying down the ramp wearing beautiful designer creations. It is a complete industry and thus requires tackling the key market issues and outlining the business principles and ethics, besides encouraging entrepreneurship.
Insightful and thought provoking, as it is termed, the forum challenges the key market issues and hopes to deliver ideas for fashion business planning, development and innovation. It will also highlight the creativity of Indian fashion as it beaks through the global market.
The most powerful resource that is currently riding the nation is the youth. While the general elections proved the point, another area that believes in cashing in on youthful energy and creativity is fashion.
“The future of fashion in Chandigarh is defined by the young talent. City is fast growing, becoming upcoming Fashion center. Not only the national brands, but even the international brands are making it to the tri city, thus making a wider prospective for the designers”, says Ahbilasha Bhardwaj, working as a merchandiser in a private firm.
Garment design these days is taken as a serious design business where concept plays the most important role. You look out of someone who can talk design, was pleasantly surprised to rediscover that it does not take a degree to understand aesthetics.
The apt depiction of the rock revolution is shown in form of pointers: the rock music, spiked up hair, highlighted anecdotes from the 80’s.Destruction and then reconstruction formed a major part of the lifestyle the rock band had to project which is seen in the fashionable denim collection flooded in their stores. What is Important for a designer is to consider the aesthetic, functional, and many other aspects of an object or a process, which usually requires considerable research, thought, modeling and some interactive adjustment. Design underpins every form of creation from objects to the way we plan and execute our lives.
“In Chandigarh see a movement, a passion for constant change and appreciation is reflected in the way the youth churns out the ensembles season after season advocating a design process which encourages collaboration. The result is a lifestyle that so seamlessly integrates and makes us proud as wearers and dwellers of this city beautiful”, says Dr Prabhdip Brar, an Artist, art historian and designer and presently Head, knitwear design and technology department, NIIFT.
Some of the major Fashion Institute in Tricity:
INTER NATIONAL INSTITUTE OF FASHION DESIGN (INIFD)
INIFD, the world's largest Design Institute was launched by famous designer ‘Ritu Beri’ in 1995 which is now backed by world's top design institute, IMB, Milan (Italy). INIFD has technical collaboration with eighty years old Annamalai University.INIFD is proud to have produced over one lac student Designers and more than five thousand students have been recently recruited by top international brands like Tommy Hilfiger, United colors of Benetton, Wills Lifestyle, Esprit, Pantaloons, Louis Philippe, Van Heusen, J.J.Valaya House, Raymonds, Godrej, Durian to name a few. In 14 years, INIFD has also produced star designers who have designed for movie Jodha Akbar, Balaji Telefilms,Prince Charles, Amitabh Bachhan, Shahrukh Khan, Angelina Jolie and all top stars including the Set Designs for bollywood superhits ‘Vivah’ & ‘Apne’. INIFD has a Placement Tie -up with Arvind Murjani Brands for Tommy Hilfiger, the leading International Brand. Northern Institute of Fashion Technology
Northern India Institute of Fashion technology was set up in 1995 and an MOU was signed with National Institute of Fashion Technology, New Delhi to guide and help us right through the admission procedure, faculty recruitment and training to the smooth planning and running of the courses. Mohali is the perfect location in regard of cohering the various garment industries situated in Ludhiana, Baddi, Derabassi and Chandigarh, which is fast emerging as an important centre in the fashion scenario of the country.Thus, NIIFT was set up to play a key role in crossing the chasm between the requirement and availability of trained professionals in the industry. The fourteen year old Institute imparts knowledge comparable with international standards provided by a very competent and learned faculty. Also the constant interaction with the garment industry instills in the students, the confidence in their own ability to keep up with the competitive industrial world.

Shirin Mann’s collection of poem Behind Closed Doors

To avoid the emotions welling up inside us, we take the escapist route, evade them and bury the memories too in order to move on. Tough indeed, yet the most convenient option! But when Shirin Mann, 22, lost her father when she was just 12 and later her sister four years ago, she instead preferred to feel the pain.
“There wasn’t any point running away from what had happened. I lived every emotion bravely by jotting it down on a piece of paper. These are rather the treasured moments.” In the past 10 years, her feelings have vented out through poetry. On Tuesday, releasing her book Behind Closed Doors, a compilation of 40 poems, she dedicated it to the memories of her father and sister.
As for the name of book, she says, “I didn’t know how to express my sorrow when the tragedies struck. The grief was such that it couldn’t be told in words. Poetry then became the medium to express myself.” In all these years she has written some 150 poems in total but it was only the last year when her mother and friends discovered that she has the knack of writing poems. The book also has pictures to support the feeling with which she has written it. “I wanted people to understand the emotion behind every poem. From the cover page to every picture, I decided the way it should be, as only I knew how it would express me the best,” adds Shirin, who has done her graduation in political science from Delhi University and is looking forward to do the mass communication course from Panjab University. She credits her mother and brother for inspiring her through out.
She feels the book mirrors feelings of people, who haven’t been able to face the harsh realities of life all this while, “Not everyone can express themselves or is bold enough to realise their loss; the book would make such people empathise with me and face the losses they have suffered.”
Out of the 40 poems, just five are teenage notes; rest is written in a pensive mood. “The poems in the book also signify my life’s journey. In the first poem God’s Home, I have tried to say, my faith in god is shaken and he has deserted us. But the last poem, God Exists, redeems my faith in him. The bottom line is— life could have taken a worse turn but God saved us from that.” Faith restored!

The launch for "Behind Closed Doors", Shirin Mann’s first book of poetry, later took place at Chandigarh Golf Club.
The function was attended by Kewal Dhillon, Rana Sodhi , D.G.P Aulakh, Mrs Pratap Bajwa, Justice Rajiv Bhalla, Iqbal Sidhu, Harbans Sodhi and other.
The ceremony started with a speech about the great words about the book, a great introduction with picked out lines and in the end reading out Shirin's poem called "Shining Souls", followed by few lovely lines from her childhood friend Chitvan.
Shirin's Gradfather DK Singh spoke some very touching words describing Shirin's life and then a great speech giving examples of Frost and Woordsworth.
He said "I am here to release my granddaughter's book Behind Closed Doors. A fun loving girl, but she also has some emotions inside her regarding some loss she had. Who ever comes into this world has to depart. There is arrival and denature, but life has to go on and we must move on. Shirin’s book starts with God's Home and ends with God Exist, explaining her shaken faith in God in the first poem and in the end believing God's existence. Shirin has faith in God and for all of us we have to create God and believe in Him." Also on a lighter note he said, "A learned fool is more foolish than an ignorant fool.”
At the launch party Shirin ,whose dreams came true said, “I thank everyone for being a part of my special day. I am overwhelmed and nervous about my book. My book is dedicated to my Dad and it’s just a way of saying they are still missed and it can never be the same without them. It’s been hard and so I started writing because I felt lighter. When I started writing I did not think about publishing it, instead wrote my. Publishing my book has been an easy journey. Thanks to my Mom who's worked with me day and night. If my poetry can touch even one out of a hundred hearts, I’ll feel my part done. It’s a great honor for me to have all of you here and thank you again."
‘Thank you Mom’.
The money from the sale of the books at the launch was donated in treatment of children suffering from cancer.

EBONY, Chandigarh

Ebony, a word that is synonymous with retail revolution in India, has been offering its valued customers an array of the very best products and labels, all under one roof. Ebony has acquired a distinct leadership position in the Indian retail industry. Ebony is among the first to offer the Indian shoppers an international shopping experience.
One store that characterized an ambience that is comfortable, unobtrusive, spacious and backed by international service standards.
Partnerships with some of the best companies in India today gives the Ebony loyalist a wide range of high quality products to choose from among well-known apparel brands, household items, cosmetics and personal care products, Jewellery, fashion accessories, books and music, stationery, household items, furnishing, crystal ware and even prams.
The home floor at each store is truly a homemaker's delight, with products ranging from crockery and kitchen appliances to the finest linen, bathroom accessories, furniture, carpets and even gardening equipment. A number of these products are imported and exclusive to Ebony. Sourced from across the world, these products are a reflection of Ebony's endeavor to offer superior merchandising mix at the most affordable prices.

When Ebony first opened its doors to the discerning Indian consumer in 1994 in New Delhi, it had little idea of the retail revolution that was about to sweep the country. Leading the revolution and with a core aim to bring a global shopping experience to India, Ebony has, ever since, successfully opened seven stores across 7 Indian cities.
Most notable among them are the highly successful Ebony in-house brand ETC and a special books and music venture called Wordsworth.

The store utilised a total of 30,000 Sqft, thus making it a one stop shop for customers offering wide range of lifestyle & Personal care products, household items, mens wear, ladies and kids wear

Attracting over 8000 people everyday, with the figure doubling over the weekends, the Ebony stores cater to over 50% of a consumer's shopping basket. Ebony is known for its innovative promotions that offer value-add benefits to shoppers across all stores, right through the year. Besides cross promotions, regular impromptu promotions keep excitement alive within the stores

Ebony Elite Club comprising of 73000 Ebony loyalists. The Ebony Elite club offers its members to accumulate bonus points against shopping. These are redeemable at regular intervals through special promotional schemes. Special customers, from among the Elite club members are issued the Ebony Gold Card that offers them many additional privileges and entitles them to avail of the discounts at the various food and entertainment joints in the city in which Ebony is present

The home floor at each store is truly a homemaker's delight, with products ranging from crockery and kitchen appliances to the finest linen, bathroom accessories, furniture, carpets and even gardening equipment. A number of these products are imported and exclusive to Ebony. Sourced from across the world, these products are a reflection of Ebony's endeavor to offer superior merchandising mix at the most affordable prices.
entire spectrum of fashion accessories ranging from costume jewelry, hair accessories, kids jewelry, fun cosmetics, fun watches, pedicure/ manicure set, gift boxes and beautiful phone accessories. add zing to their hair accessories rack there is a special collection of Hair sticks, Hair pins, Hair clips / Butterfly clips, Ponytailers, Bandana, Curlers and other hair products as per latest trends.
Also latest styles will be available in Scarves, Bags, Belts, Wallets, Socks / Caps, Gift boxes, Fun pouches and Phone Accessories for the people who believe in setting trends by adopting the latest styles. On offer will also be new range of pedicure and manicure sets.
In addition to the above kids will also love to shop for the latest accessories at the Ebony store for its special collection of kids jewelery and accessories under the Envy brand. Also adding to fun will be a host of fun watches and fun cosmetics.
Ebony is also planning to have special display and promotional techniques for promoting the Envy range in an innovative
ETC, an in-house private label of Ebony known for its exclusive and exceptional range of versatile wardrobe in formal, casual, woolen and eveningwear has introduced a range of specially designed options for Men, Women and Kids as a part of their autumn winter collection.
ETC Men’s Collection: A stylish yet comfortable line, the ETC’s men’s collection is targeted at the new age metrosexual man who keeps track of all the latest fashion trends.
This Autumn Winter ETC Men’s Shirts range is coming up with “Gold Street Collection” for stylish yet sophisticated men in fine crafted 2 Ply 100% Cotton woven shirts in various design textures and treatments such as Dobbies, Stripes, Herringbones, Checks apart from the 100% Cotton range in Pin-point Oxford and Fil-a-Fil. These shirts are available in a range of exciting colors such as Cool blue, Crocus green, Butter yellow and Burnt orange, Mint Green, Powder Pink, some new shades in blues, greens, browns apart from two exclusive ranges in Whites & Blacks in various weaves, counts, constructions & designs. These shirts have been priced affordably between Rs. 699/- to Rs. 899/- and Rs. 1099/- for “Gold Street Collection”
ETC’s trousers collection features woven trousers in PV Cotton Lycra, PV Cotton Linen & Poly-Viscose with Chintz Finish, Sand blasted Corduroys, Silicon Treated Cottons in pleated, non-pleated, Boot-cuts fit styling in self-structures designs and stripes. These are available in vibrant colors of Fawn, Beige, Acru, Anthra, Olive Green, Blue, Earth and the ever-popular Black, Grey and Brown Shades. The trousers are available in the range of Rs. 799/- to Rs. 1099/-.
This season Ebony is coming out with a new private label by the name “Off-Track” for mens casualwear & clubwear range. This segment is targeting to the young trendy fashionable youths who looks for latest fashion all the time in affordably priced range. This range includes exciting collections in Shirts, Trousers, Cargos, Jackets, T-Shirts & Accessories, which includes some cool range in Belts & Bags. These casuals and clubline are set to get you rocking with vibrant colours such as Mint Green, Baby Pink, Turquoise, Peach, Red and Yellow in very stylish Traditional Motifs, Paisley Prints, Polka Dots, Floral Prints, Geometric Designs, Engineered Stripes. The fabric includes Poplins, Voils, Codroys & Cotton-Lycra. The Casuals are priced between Rs. 499/- and Rs. 1999/-ETC Womens’ Collection:The merchandise mix consists of T Shirts, Sweat Shirts, Tops, Kurtis, Formal Shirts , Trousers , Skirts, Business Suits, Jackets, Sweaters and Ethnic Wear.
The womens collection features T Shirts in the colours – red, black , pink, orange, white, turq, green. These are available in stripes, solids with prints, all over prints and embellished .The embellishments have been more of sequence in various shapes and sizes. The fabrics are interlock, rib, viscose, lycea.Price range is from 295/- to 495/- in casuals and 395/- to 695/- in formals.
The other woven tops and kurtis are in the colours wine, black, red, maroon, pink, teal, dusky pink to old rose, cinnamon, orange. These are available in solids, prints and emboried. Use of big sequence coins and brocade has been used in kurtis for a chunky look. Jeweled necklines in gold and silver have been prominent. This range caters to the festive season. The fabrics used are georgette( solid and print), cotton, poplin lycre and silkin various varieties suchy as dupion, short silk, cotton silk.Price Range:495/- to 1295/-
Formal shirts are more in stripes and solids. Colour range is Black, blue, beige, red and other earthy tones.Price; 495/- to 695/-
Trousers / suits / Jackets:The colors used are shades of black, navy, beige and brown. Fabrics that are prominent are codroy, micro fabrics, light weight tweed, herringbone and other structure. Stripes and self fabrics are used.
Price Range: Trousers 795/- to 995/-Jackets: 1895/- to 2495/-Suits: 295/- to 2895/-
Sweaters are available in eye-catching bright colours like fusline, tuq, red, orange, black, green. They are available at a price range of 695/- to 995/-. A prominent feature of sweaters is that they are fully fashioned. Skirts have been, crinkled to flowy georgettes and structured office wear skirts.
A new range that has been introduced in the womens Etc category is the Ethenic mix n match collection, This comprices of Kurtas, Salwars , Churidars and Dupattas .This caters to both casual college and office wear to the festive look. Fabrics are cotton and silk.Price Point: 395/- to 695/-
ETC Range KIDS(Winter 2005-06):The ETC Kids range offers a range of clothes for the cutely mischievous kids. On offer are Jeans/Trousers/T-shirts/Sweat Shirts/Jackets/Pullover for boys while for the girls Jeans/Trousers/Skirts/Tops/T-shirt/Sweat Shirts /Shirt/Dresses. A variety of pink, strong tones like red, orange, turquoise, lime, Neutrals like khaki, olive, brown in kids range are a definite puller for the generation next kids. Stripes, florals, embroidery, appliqué, beading & sequins, patchwork effect with contrasting fabric, lace trims & ribbons add to the exquisite range available at Ebony. The apparels are available in different fabrics like Cotton, Cotton Lycra, Denim, Wool, velvet, corduroy, coarse knits, jersey, interlock which prove best for winters.
For toddlers, Ebony has a wide

ETC, the in house private label of Ebony is known for its exclusive and exceptional range of versatile wardrobe in formal, casual, wollen and eveningwear range of clothing in Men, Women and Kidswear at affordable price. This very delicate balance of providing quality and price has been only possible because the products have been sourced directly from the finest domestic manufactures and suppliers like Arvind Mills. The specification and criteria for choosing a supplier is the manufacturing capacity, quality, contrasts, and inspection of machinery setup. Each product category is analysed on this critical matrix. ETC’s growth has been driven and guided by its commitment to high standards and genuine innovation.


The Clothing Section:
Ebony offer a variety of ethnic wear for both men and women. Be it the traditional saree, salwars, kurtis or fusion ensembles, there is no dearth of choice. Whether it is off-the-rack apparel or designer outfits, clothes at Ebony are special. The range of mens wear is wide too. Ethnic wear, achkans, churidhar sets are the popular buys.
Natalia, a premium brand in women's western ready-to-wear garments, have launched the entire range, through a shop in shop display at the various Ebony outlets in Delhi, South Delhi and West Delhi, Noida, Jalandhar, Ludhiana, Chandigarh, and Chennai. Natalia has ensured the availability of their garments in the major Indian markets through their tie up with Ebony.The collection from Natalia includes a range of formal and semiformal styles of shirts, trousers, jackets, capris, shorts, dresses to shirts, blouses, camisoles, T-shirts and a lot more.The garments have been designed using the latest fabric trends in feel and colours, making them comfortable and elegant to wear. These garments are available in a range of fabrics in cotton, blends of polyester, silk, linen, lycra, rayon and viscose.



Jewelry :
Traditionally, Indian women all over the world are extremely fond of jewelry. They love to deck themselves for festive occasions, weddings and social dos and make a statement about themselves through the kind of jewelry they wear. Ebony is the best place where one can find for an exclusive range of jewelry designs with brands like Ishis, D'damas, Cygnus, Sparkles, Adora Gili and Nirvana.

Ritu has something for all

Jewellery, an integral feature of woman’s dressing is always handed down from one generation to the next, with certain changes in style and design taking place every year around. Jewellery has shifted its focus from gold to diamonds and kundan.

Wearing authentic Jewellery in North Indian is well customized and ready to pick stores is a common sight. Among many, one name, which is a well trusted name among its customers, is Ritu Jain’s Jewellery Boutique.

Ritu Jain’s Jewellery Boutique is into business from past several years, which is managed by Ajit Jain and his wife, Ritu Jain from their residence in Sector 33-A. Ritu Jain is known for its designer jeweler, which is design by her daughter Khushboo Jain, who is a graduated in jewellery designing from NIFT, Hyderabad.
Khushboo designs traditional jewellery and gives them a modern touch.
It is entire Khusbhoo’s creative mind that is making Ritu jain, a popular name within the city. The diamonds that are used is Ritu’s own manufacturing, while the kundans are purchased from Rajkot.
Hall mark gold in jadau, Victorian and polki are her forte. Diamonds with a combination of pearls or any other coloured stones lend in a beautiful finish. Jadau variations of pearls, phirozas, rubies, emeralds, sapphires and neat setting give to some delicate to heavy sets.
Buying original pieces of jewellery cast into necklaces, earrings, bracelets, jewellery for girls, men and wedding stones, pearls, you name it, Ritu has it.
A 100 per cent return guarantee, the jewellery is shown to the customer in a homely atmosphere. The pendent sets range starts from Rs 12,000 and kundan sets come from one lakh onwards.
A boutique that has some exotic pieces of jewellery in haath phuls, tikkas, nose ring, anklets, danglers, jhumkies and normal sets from every day wear to wedding specials.
Last but not the least, the Solitaire rinds, with trendy designs awaits for you at Ritu’s Jewellery Boutique.

Can be highlighted:
As the designing is entirely Khushboo’s own creation, Ritu Jain is soon coming up with a Designer Studio. The designer studio will redesign the old jewellery into new latest trends that are in fashion without dismantling the jewellery.

Poetry, an emotion on paper

Short piece of imaginative writing, of a personal nature and laid out in lines is a usual understanding of what poetry is. Poetry expresses the appropriate combination of meaning and emotion.
For Lovleen Baidwan Sohi, poetry is no different poetry. For her poetry is a best alternative medium to put her emotions on paper. Lovleen, who recently got her book “MUSIC FOR EYES” published used to pen down her emotions and feelings as it relieved her of the pain and added joy to her happiness and also reducing sorrow and multiplied her joy.

Lovleen began writing poetry in class 4th, but caught interest and collectively pen down her skill in class 11th. Though, Lovleen started poetry so as to pass her free time, but as her progressed, poetry for her became as a best source to express herself, a medium to put her emotions on paper.

Lovleen, who got inspiration from every little thing, did not really feel that something inspired her into poetry. Her couragement is her friends who read and praise her verses, and strengthen her to continue writing. But when alone, pen and paper is Lovleen’s friend.

On being ask, why the poet girl (Lovleen) chose poetry, she confidently replied that poetry was what that laid inside her. “It is probably what was inside me that came out. Moreover, poetry is earlier to describe in words and to pen down what a person wants to highlight, while the others has a wider description and at times at author usually goes away from the subject.

Lovleen write for people who she loves and whatever she felt I certain situations, but most of all she wrote poetry about thoughts and feelings which she could not share it with anyone, whatever Lovleen has in her heart it was in her poetry.

With a lot of couragement, Lovleen at last thought of putting together her poetry into a book, but initially she was disheartened as she was told it was not an easy job to publish a poetry books. But as god had his own good plans, she lately founded a publisher, “Unistar Publishers”.

“Music For eyes” is a book containing 51 poems which are close to her heart, which gives a deep insight into Lovleen’s personality and life and are completely true and pure feelings.
Lovleen’s poems are like long stories coloured with rhyme and rhytm, which her heart holds and want to share with somebody. Lovleen, a BA final year student of MCM DAV, College, Sector 36 cannot categorise her poems under one theme because every poem is different for her, in which this young energetic poet has tried talking to God through her poems. An urge to meet God and understand the way of life can be felt in her poems.
Lovleen, who truly believe that there is a right time for everything in life and God is a great architect, who designs your life beautifully and even makes you experience every emotion.
“ life is a roller coaster ride where you get to experience everything what you even can't imagine, so these poems which I wrote as a teenager depict my ride of ups and downs of life”, opines Lovleen.
“Writing this book gave me immense pleasure which cannot be compared with any materialistic happiness, nothing can buy me the happiness that I felt when took the published book in my hand. I am glad that god blessed me with the talent of writing poetry”, she adds.
Lovleen is in high spirits to make her parents proud of her, and she wish to make them feel proud again and again.

About her future plans, Lovleen disclosed that she night come up with a book on her thoughts, her philosophical ideas, novels, as for this is not an end, but a beginning. “It is just a starting; I have a long way to go. With Gods grace I have achieve great heights, but still have to achieve a lot”, says the young writer with a smile on her face and high goals to accomplished in her eyes.