After A-Star, it;s Maruti RITZ

After the recently launched A-Star, Maruti Suzuki India Limited unveiled the much awaited, Maruti Ritz.
Overview
Maruti Ritz, an already well known brand know as Splash in the European markets. The name was changed because of registration problem as Splash has been already registered by some other manufacturer.
Ritz, which is available in both diesel and petrol engine is another new model for the Maruti Suzuki after the launch of Swift, Grand Vitara ,SX4 and A Star. Based on an all-new platform, the production version has some hints of the Swift and SX4, interspersed with a C-pillar design that harks back to the concept.
Design
Unlike traditional hatchbacks, the rear end has allowed for a thicker C-pillar and made provision for a smaller quarter glass that is not very different from the Swift. With an overall width of 1.68 metres, the Ritz is 8cm wider than the Wagon R+. Smartly shaped headlights give it a friendly appearance, and they combine with a trapezoidal grille to form a “face” that reflects the new Suzuki family identity.
The Ritz is streamlined rather than boxy, but it is uncompromised in terms of interior roominess, functionality, and configurability. Its profile displays a gently rising nose, A-pillars that blend into the roof and a roofline that gently slopes toward the back, culminating in an almost vertical tailgate. Short overhangs create a compact and neat appearance.
The tailgate has an inward obtuse angle to it, something seen more often on French hatchbacks. On the inside, the Ritz continues the raid on Suzuki's parts bin with the steering wheel, gear knob, door handles, indicator switches, etc first seen on the Swift/SX4. Though, that is where the raid ends.
Engine Options
The Ritz is launched with two engine options - petrol and one diesel. The petrol one has 1197cc, 4 Cylinders, K12M engine which generates 85 Bhp at 5500 rpm and maximum torque of 117 Nm at 4200 rpm.
The common-rail diesel is 1248cc engine which develops maximum power of 75 bhp. All these engines will be mated to a 5-speed gearbox.
The gear lever is mounted high up and the driving seat is, like the steering wheel, adjustable for height. It controls an electric power steering system with about the right amount of weight but no true feel of the road. Its suspension is quite firm, in an effort to keep it agile despite the height, so it feels accurate enough in corners.
Interiors
Discussing the features RS Kalsi, Chief General Manager (Sales ) said ,” For a small car the Ritz has a lot of room, with headroom especially good. The rear seat is set higher than the front seats so all occupants get a good view out, and all seats are comfortable enough. It's a proper four-seater, and big enough for five at a squeeze. There's plenty of storage space including a flip-lid box on top of the dashboard, a fair glove box and a tray ahead of the front passenger, but non-slip surfaces would make them more usable.
The boot looks small, especially front-to-rear, but there's a big compartment hidden under the false floor with the space saver spare wheel hidden in another layer below that. The rear seats fold down in one movement per side; the cushion cranking forward to make space for the descending backrest. The new flexible compact car combines the sportiness of Suzuki's successful model Swift with the technologies and immense know-how of the Japanese world market leader in the mini car segment.
Coloured surfaces for the dashboard create a youthful, casual look in the area of the passenger airbag and the upper part of the instrument cluster. Together with high-quality materials and a metallic-silver border on the centre console, they treat occupants to a pleasingly fresh ambience. The cockpit reflects a “less is more” approach, forming a stylish, functional space without superfluous flourishes or gimmicks. A large speedometer positioned centrally behind the steering wheel is easy to read.
A digital liquid crystal display (LCD) is positioned in the lower half of the speedometer and gives the driver additional information. In certain grades, a tachometer is separately mounted on the dashboard. The number of buttons is minimal, allowing for fewer distractions and thus raising safety. The shift lever is ergonomically shaped and is positioned relatively high in the centre console to minimise its distance from the steering wheel and permit extra storage space.
Variants & Price
The Ritz is not the successor of any specific former Suzuki model, but a brand-new concept to satisfy the needs of customers in terms of roominess, compactness, modern design, aerodynamics, quality, driveability, performance and environmental friendliness.
Ritz is available in a choice of 8 fresh colours, eight of which have a metallic finish.The Ritz is aimed mainly at urban, practical people with modern lifestyles, and it reflects the ideals of the second phase of Suzuki’s world strategy - a phase in which Suzuki is focusing not just on sportiness but also on the needs of families.
Couples and young families in the market for compact cars want a sporty, fresh design coupled with practical attributes such as roominess, flexibility and economy.
Now, Let's see how Maruti manages to sell 7 hatchbacks - 800, Alto, Zen Estilo, Wagon R, Swift, recently launched A-Star and Ritz - all in same showroom.

Price: The introductory prices of the Maruti Ritz in Chandigarh are:
LXi Petrol Rs 3, 93, 233
VXi Petrol Rs 4, 23,624
ZXi Petrol Rs 4, 85877

LDi Diesel Rs 4, 68258
VDi Diesel Rs 5, 02347