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Friday, August 14, 2009

A Designer Collection

The retro fever has surely started to rule the fashion stores in city and Micky Chhabra, an all women store of fashion apparel, fashion jewellery, footwear and accessories is no different.
Clothing and accessories brand Micky Chhabra came to town in 2005 with two outlets - in Sector 17 and Sector 10. It has a wide range of designer fashion clothing, perfumes, footwear, bags, fashion jewellery, cosmetics, eye wear and more. All the products at the store are of western fashion couture.
Micky Chhabra, has witnessed a growing demand for western clothes. “Girls aren’t interested in sitting at home. They want to do something productive and work, and wear good clothes for that. And most girls like to have fun over the weekend and go out for parties in fashionable western wear,” says the owner Bhupinder Singh Chabbra.
Catering to what many call the Punjabi desire to flaunt everything, it claims that each of its products is an exclusive piece. 'The economy in Chandigarh is on a high. It is also a gateway to northern India. Tourists from across the country too stay in Chandigarh when in the region. So the chances of reaching a larger number of prospective consumers increase,' explains Chhabra.
He says the outlet sees several hundred girls aged 15 to 25 years every day. “Physically fit women in their 40s and 50s also shop here.”Romantic, steamy, graceful, sporty or casual, whatever maybe the look, skirts are in. Short or long, straight or flared, frilly or plain, woolen or khaki, you couldn’t really ask for more. Be it in lengths, cuts, fabrics or accessories, there is something for everyone. We’ve got you a style check on what’s ruling.
This season, denim dresses are in vogue and are available for Rs 2,395 to Rs 3,000. Halterneck outfits and tops in Lycra and satin are popular as are long tops with leggings, skirts, dresses, broad belts, chunky neckpieces and earrings, wedge heels, and round and peep-toe sandals.At Micky Chhabra-10, you can pick these checked skirts with big buttons for Rs 895 onwards. For a feminine touch, one can go in for the ones with laces and satin ribbons. A must pick here is a black satin piece for Rs 1,500. And for a delicate look, you can take your pick from the range in nets. Skirts in jute or tweed with embroidered flowers are also a rage.
“A few years ago, everyone from Punjab went to Delhi to shop for Western wear, now people come to Chandigarh to do their shopping. Fashion is not about high society; rather it is the latest trend that makes style and fashion. ,” he adds.The shops stock college wears with girls picking up black and brightly coloured stylised tops that cost between Rs 700 and Rs 1,800.
And the fashion statement doesn’t end there. You can even mix and match ganjees in different cuts and styles, with sleeveless jackets and capris. “The racer-back ganjees are a convenient pick for work-outs at the gym,” says Mehak, a customers who were busy shopping at Micky.
“Gangi and the frock style are in fashion, where blue is most in demand”, says the store sales girl.
Designed to look like a spaghetti from the front, the racer-back style gives you a closed back with deep-sleeve cuts. “I team the ganjees with jeans and while the look is casual, it’s definitely appealing,” she shares. Ganjees are the best pick when you go clubbing. Besides the heat inside the club, even the dancing gets you sweaty. So ganjees make for the ideal club wear,” she adds
“It’s about comfort yes. But more than that, summers are extremely harsh on your skin. You are constantly dehydrated and when you sweat, the cloth just agitates your skin. Ganjees become your best companions. In the gym, in college...you’re letting your skin feel free”, explains the store girl.
Owners Profile:
Who: Bhupinder Singh Chabbra
What: Cloth Merchant
Where: Chandigarh
Bhupinder Singh Chabbra, owns the two stores in the city. Dealing with fabrics for Chabbra is no different; he is into trading of fabrics, handlooms, bed sheets since years now.

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