Bridal Affair 09

Vivah , an unforgettable celebration, where no stone is left unturned. The Indian wedding industry, which is currently estimated at Rs 50,000, crore is all set to grow by 25 per cent annually. "The Indian Wedding" is no longer a traditional ritual but is fast turning into a mega buck moolah and donning a new corporate look, writes Mandeep Puri. The Countdown begins, as the wedding season is just round the corner and the wedding couples are in an extensive race of the stores to make sure they pick the best and give kaante ke takkar to each other. For all the dulhas, who are rather tired of flipping through fashion magazines, something they’ve never done before, and the dulhans, who are running through the window shopping eyeing to catch the best, here is something unique, an exhibition of its own kind, ‘The Bridal Affairs 09’.

Vivah is all about planning, planning for the Royal splendour and to show truly spirited Indian weddings. And, with this class and splendour, Rashmi Bindra , a city based Fashion creator , the brain behind this Mega Bridal Affair, gave the city beautiful an eco of the song that soars in the heart of every bride.
The Bridal Affair was a reflection of the dreams that resides in every bride and groom’s eye and gave a wholesome package to make every wedding a dream wedding. A trend that guided through a forte of designers to give Blushing Brides and Grooms the Exotic Attires, Contemporary Jewels, Accessories, Beauty and Spas, Memorable photography, Ultimate furnishing, Wedding Planners to colour their weddings bright, along with the traditional hues.

Dream wedding was a combination of style and elegance aiming to bring the manufacturers and buyers under one roof catering for the budgets of people from each and every strata of life.

"Dream Weddings was one the first bridal event in the city, wherein people got a chance to pick and choose from the best designers who created the perfect wedding dress for them, make best bargains in jewellery, right information on designing from the wedding planners, book the best photographers who will frame your memorable moments, to buying the best home furnishing items as well, to selecting exotic flowers for decoration. The main consideration was providing everything at nominal prices”, said Reshmi Bindra.

So, if you were eying a designer lehenga for 50,000 grands, at Dream Wedding the same was available at 20,000. A reason why to drop at the exhibition was the clientele. With or without recession, marriages will always be a grand affair and people don't mind splurging on it.

Bridal affair, a two-day wedding exhibition at Taj, Chandigarh gave a chance to indulge into the world of weddings. From trousseau to planning, the event here gave you a chance to pick jewellery, accessories, furnishings, wedding menu, freezing the moments in style and an exotic honeymoon.
The exhibitors’ arena layered the bride’s wardrobe with designer lehengas, saris and cocktails dresses in innovative cuts and styles. The price range started at Rs 5,000 onwards. Designs from Geeta’s design studio, Phagwara had plenty of options for all the festivities involved. Swarovski embellished saris with layers and frills, evening gowns with traditional embroidery for an Indo-western look and zari and gotta worked suits for that formal yet traditional look.

Adding a little style, they gave each affair a different look. For related festivities cocktails dresses and themed kitty party wear in bright hues and minimal embellishments made for good options. The collection here was between Rs 4,000 to Rs 40,000.
Aashma fashion studio from Jaipur had a collection that was elegant and trendy. Both formal and semi formal collection, it comprised of ghad suits, kurtis, angrakhas, designer cholis (less on bling), yet embellished with patchwork gotta and doris. And it was bright hues like orange, greens and reds that called for attention. The other designs included Aabis, Aura, Diyaz from Delhi, Adna collection from Amritsar, Vanillastyle from Mumbai and Riwaaz form Lucknow.

Gunjan Nagpal, a Panchkula bases designer had something for everyone. Her collection , 'Aura', not only had something for the dulha and dulhan, but also had a bit for everyone who will be a part of the affair. "The bride and the groom are the centre of attraction at a marriage. However, I have also focused on the nanka dadkas, saki saheliyan and the dresses of yaar dost”, said Gunjan.

Designer jewellery from Orra, D’ Dmas and Nakshatra took every heart away, while the trendy imitation jewellery was worth checking out. Mehendi, tattoos and home furnishings in exquisite fabrics was another thing to look for. Rinaldi designs, Joy and Peace from Kashmir gave the right ambience. Decorated baby shower baskets, shagun thalis was other important tit-bits.

But, in case if the shopping doesn’t interest you then this might. Book yourself a helicopter doli or flower shower from the air. Now, that’s shaadi with a twist
The beauty advice and plans was taken care by VLCC.

Earlier, the exhibition was inaugurated by Mrs. Jean Rodrigues, President, Indian Council for Child Welfare,