EBONY, Chandigarh

Ebony, a word that is synonymous with retail revolution in India, has been offering its valued customers an array of the very best products and labels, all under one roof. Ebony has acquired a distinct leadership position in the Indian retail industry. Ebony is among the first to offer the Indian shoppers an international shopping experience.
One store that characterized an ambience that is comfortable, unobtrusive, spacious and backed by international service standards.
Partnerships with some of the best companies in India today gives the Ebony loyalist a wide range of high quality products to choose from among well-known apparel brands, household items, cosmetics and personal care products, Jewellery, fashion accessories, books and music, stationery, household items, furnishing, crystal ware and even prams.
The home floor at each store is truly a homemaker's delight, with products ranging from crockery and kitchen appliances to the finest linen, bathroom accessories, furniture, carpets and even gardening equipment. A number of these products are imported and exclusive to Ebony. Sourced from across the world, these products are a reflection of Ebony's endeavor to offer superior merchandising mix at the most affordable prices.

When Ebony first opened its doors to the discerning Indian consumer in 1994 in New Delhi, it had little idea of the retail revolution that was about to sweep the country. Leading the revolution and with a core aim to bring a global shopping experience to India, Ebony has, ever since, successfully opened seven stores across 7 Indian cities.
Most notable among them are the highly successful Ebony in-house brand ETC and a special books and music venture called Wordsworth.

The store utilised a total of 30,000 Sqft, thus making it a one stop shop for customers offering wide range of lifestyle & Personal care products, household items, mens wear, ladies and kids wear

Attracting over 8000 people everyday, with the figure doubling over the weekends, the Ebony stores cater to over 50% of a consumer's shopping basket. Ebony is known for its innovative promotions that offer value-add benefits to shoppers across all stores, right through the year. Besides cross promotions, regular impromptu promotions keep excitement alive within the stores

Ebony Elite Club comprising of 73000 Ebony loyalists. The Ebony Elite club offers its members to accumulate bonus points against shopping. These are redeemable at regular intervals through special promotional schemes. Special customers, from among the Elite club members are issued the Ebony Gold Card that offers them many additional privileges and entitles them to avail of the discounts at the various food and entertainment joints in the city in which Ebony is present

The home floor at each store is truly a homemaker's delight, with products ranging from crockery and kitchen appliances to the finest linen, bathroom accessories, furniture, carpets and even gardening equipment. A number of these products are imported and exclusive to Ebony. Sourced from across the world, these products are a reflection of Ebony's endeavor to offer superior merchandising mix at the most affordable prices.
entire spectrum of fashion accessories ranging from costume jewelry, hair accessories, kids jewelry, fun cosmetics, fun watches, pedicure/ manicure set, gift boxes and beautiful phone accessories. add zing to their hair accessories rack there is a special collection of Hair sticks, Hair pins, Hair clips / Butterfly clips, Ponytailers, Bandana, Curlers and other hair products as per latest trends.
Also latest styles will be available in Scarves, Bags, Belts, Wallets, Socks / Caps, Gift boxes, Fun pouches and Phone Accessories for the people who believe in setting trends by adopting the latest styles. On offer will also be new range of pedicure and manicure sets.
In addition to the above kids will also love to shop for the latest accessories at the Ebony store for its special collection of kids jewelery and accessories under the Envy brand. Also adding to fun will be a host of fun watches and fun cosmetics.
Ebony is also planning to have special display and promotional techniques for promoting the Envy range in an innovative
ETC, an in-house private label of Ebony known for its exclusive and exceptional range of versatile wardrobe in formal, casual, woolen and eveningwear has introduced a range of specially designed options for Men, Women and Kids as a part of their autumn winter collection.
ETC Men’s Collection: A stylish yet comfortable line, the ETC’s men’s collection is targeted at the new age metrosexual man who keeps track of all the latest fashion trends.
This Autumn Winter ETC Men’s Shirts range is coming up with “Gold Street Collection” for stylish yet sophisticated men in fine crafted 2 Ply 100% Cotton woven shirts in various design textures and treatments such as Dobbies, Stripes, Herringbones, Checks apart from the 100% Cotton range in Pin-point Oxford and Fil-a-Fil. These shirts are available in a range of exciting colors such as Cool blue, Crocus green, Butter yellow and Burnt orange, Mint Green, Powder Pink, some new shades in blues, greens, browns apart from two exclusive ranges in Whites & Blacks in various weaves, counts, constructions & designs. These shirts have been priced affordably between Rs. 699/- to Rs. 899/- and Rs. 1099/- for “Gold Street Collection”
ETC’s trousers collection features woven trousers in PV Cotton Lycra, PV Cotton Linen & Poly-Viscose with Chintz Finish, Sand blasted Corduroys, Silicon Treated Cottons in pleated, non-pleated, Boot-cuts fit styling in self-structures designs and stripes. These are available in vibrant colors of Fawn, Beige, Acru, Anthra, Olive Green, Blue, Earth and the ever-popular Black, Grey and Brown Shades. The trousers are available in the range of Rs. 799/- to Rs. 1099/-.
This season Ebony is coming out with a new private label by the name “Off-Track” for mens casualwear & clubwear range. This segment is targeting to the young trendy fashionable youths who looks for latest fashion all the time in affordably priced range. This range includes exciting collections in Shirts, Trousers, Cargos, Jackets, T-Shirts & Accessories, which includes some cool range in Belts & Bags. These casuals and clubline are set to get you rocking with vibrant colours such as Mint Green, Baby Pink, Turquoise, Peach, Red and Yellow in very stylish Traditional Motifs, Paisley Prints, Polka Dots, Floral Prints, Geometric Designs, Engineered Stripes. The fabric includes Poplins, Voils, Codroys & Cotton-Lycra. The Casuals are priced between Rs. 499/- and Rs. 1999/-ETC Womens’ Collection:The merchandise mix consists of T Shirts, Sweat Shirts, Tops, Kurtis, Formal Shirts , Trousers , Skirts, Business Suits, Jackets, Sweaters and Ethnic Wear.
The womens collection features T Shirts in the colours – red, black , pink, orange, white, turq, green. These are available in stripes, solids with prints, all over prints and embellished .The embellishments have been more of sequence in various shapes and sizes. The fabrics are interlock, rib, viscose, lycea.Price range is from 295/- to 495/- in casuals and 395/- to 695/- in formals.
The other woven tops and kurtis are in the colours wine, black, red, maroon, pink, teal, dusky pink to old rose, cinnamon, orange. These are available in solids, prints and emboried. Use of big sequence coins and brocade has been used in kurtis for a chunky look. Jeweled necklines in gold and silver have been prominent. This range caters to the festive season. The fabrics used are georgette( solid and print), cotton, poplin lycre and silkin various varieties suchy as dupion, short silk, cotton silk.Price Range:495/- to 1295/-
Formal shirts are more in stripes and solids. Colour range is Black, blue, beige, red and other earthy tones.Price; 495/- to 695/-
Trousers / suits / Jackets:The colors used are shades of black, navy, beige and brown. Fabrics that are prominent are codroy, micro fabrics, light weight tweed, herringbone and other structure. Stripes and self fabrics are used.
Price Range: Trousers 795/- to 995/-Jackets: 1895/- to 2495/-Suits: 295/- to 2895/-
Sweaters are available in eye-catching bright colours like fusline, tuq, red, orange, black, green. They are available at a price range of 695/- to 995/-. A prominent feature of sweaters is that they are fully fashioned. Skirts have been, crinkled to flowy georgettes and structured office wear skirts.
A new range that has been introduced in the womens Etc category is the Ethenic mix n match collection, This comprices of Kurtas, Salwars , Churidars and Dupattas .This caters to both casual college and office wear to the festive look. Fabrics are cotton and silk.Price Point: 395/- to 695/-
ETC Range KIDS(Winter 2005-06):The ETC Kids range offers a range of clothes for the cutely mischievous kids. On offer are Jeans/Trousers/T-shirts/Sweat Shirts/Jackets/Pullover for boys while for the girls Jeans/Trousers/Skirts/Tops/T-shirt/Sweat Shirts /Shirt/Dresses. A variety of pink, strong tones like red, orange, turquoise, lime, Neutrals like khaki, olive, brown in kids range are a definite puller for the generation next kids. Stripes, florals, embroidery, appliqué, beading & sequins, patchwork effect with contrasting fabric, lace trims & ribbons add to the exquisite range available at Ebony. The apparels are available in different fabrics like Cotton, Cotton Lycra, Denim, Wool, velvet, corduroy, coarse knits, jersey, interlock which prove best for winters.
For toddlers, Ebony has a wide

ETC, the in house private label of Ebony is known for its exclusive and exceptional range of versatile wardrobe in formal, casual, wollen and eveningwear range of clothing in Men, Women and Kidswear at affordable price. This very delicate balance of providing quality and price has been only possible because the products have been sourced directly from the finest domestic manufactures and suppliers like Arvind Mills. The specification and criteria for choosing a supplier is the manufacturing capacity, quality, contrasts, and inspection of machinery setup. Each product category is analysed on this critical matrix. ETC’s growth has been driven and guided by its commitment to high standards and genuine innovation.


The Clothing Section:
Ebony offer a variety of ethnic wear for both men and women. Be it the traditional saree, salwars, kurtis or fusion ensembles, there is no dearth of choice. Whether it is off-the-rack apparel or designer outfits, clothes at Ebony are special. The range of mens wear is wide too. Ethnic wear, achkans, churidhar sets are the popular buys.
Natalia, a premium brand in women's western ready-to-wear garments, have launched the entire range, through a shop in shop display at the various Ebony outlets in Delhi, South Delhi and West Delhi, Noida, Jalandhar, Ludhiana, Chandigarh, and Chennai. Natalia has ensured the availability of their garments in the major Indian markets through their tie up with Ebony.The collection from Natalia includes a range of formal and semiformal styles of shirts, trousers, jackets, capris, shorts, dresses to shirts, blouses, camisoles, T-shirts and a lot more.The garments have been designed using the latest fabric trends in feel and colours, making them comfortable and elegant to wear. These garments are available in a range of fabrics in cotton, blends of polyester, silk, linen, lycra, rayon and viscose.



Jewelry :
Traditionally, Indian women all over the world are extremely fond of jewelry. They love to deck themselves for festive occasions, weddings and social dos and make a statement about themselves through the kind of jewelry they wear. Ebony is the best place where one can find for an exclusive range of jewelry designs with brands like Ishis, D'damas, Cygnus, Sparkles, Adora Gili and Nirvana.